ASICS - PAIR YOURSELF

ROLE: DIRECTING

PROJECT TYPE: BRAND FILM

‘Pair Yourself’ is a short fashion film that takes it theme from the expression ‘a perfect pairing’ – a collaboration between two of South Africa’s finest upcoming fashion designers, Selfi and Lukhanyo Mdingi, and the brand ASICS.

By pairing outfits created by these two designers with sneakers from ASICS, and utilising creative lighting and dynamic camera movement, this short films looks to bridge a gap between high-end designer attire and casual footwear. 

Pretty cool sidenote - This film was selected and featured at the African Fashion Film exhibit in the Guggenheim Museum in Bilbao, Spain.